{"id":34238,"date":"2025-01-14T09:31:08","date_gmt":"2025-01-14T01:31:08","guid":{"rendered":"https:\/\/www.xyka.net\/?p=34238"},"modified":"2025-01-14T06:00:20","modified_gmt":"2025-01-13T22:00:20","slug":"xd18942","status":"publish","type":"post","link":"https:\/\/www.xyka.net\/know\/xd18942.html","title":{"rendered":"\u4fc4\u5a92\uff1a\u4e2d\u56fd\u5de5\u5546\u94f6\u884c\u8fdb\u5165\u201c\u5168\u7403\u54c1\u724c\u4ef7\u503c\u201d\u6392\u540d\u7b2c\u5341"},"content":{"rendered":"<p>\u53c2\u8003\u6d88\u606f\u7f51<strong>2\u67085\u65e5\u62a5\u9053<\/strong>\u4fc4\u5a92\u79f0\uff0c\u5168\u7403\u9886\u5148\u7684\u54c1\u724c\u4f30\u503c\u548c\u6218\u7565\u54a8\u8be2\u516c\u53f8Brand Finance\u516c\u5e03\u4e86\u201c\u5168\u7403\u54c1\u724c\u4ef7\u503c500\u5f3a\u201d\u5e74\u5ea6\u6392\u540d\u3002\u4e2d\u56fd\u5de5\u5546\u94f6\u884c\u4f4d\u5217\u6392\u540d\u7b2c\u5341\u4f4d\u3002<\/p>\n<p>\u636e\u4fc4\u7f57\u65af\u536b\u661f\u901a\u8baf\u793e\u83ab\u65af\u79d12\u67081\u65e5\u62a5\u9053\uff0c\u4e2d\u56fd\u7684\u6280\u672f\u54c1\u724c\u663e\u793a\u51fa\u5e74\u574767%\u7684\u4ef7\u503c\u9ad8\u589e\u957f\uff0c\u4f8b\u5982\u963f\u91cc\u5df4\u5df4\uff08\u7b2c\u5341\u4e8c\u4f4d\uff09\u3001\u817e\u8baf\uff08\u7b2c\u4e8c\u5341\u4e00\u4f4d\uff09\u3001\u5fae\u4fe1\uff08\u7b2c\u56db\u5341\u4e5d\u4f4d\uff09\u3001\u767e\u5ea6\uff08\u7b2c\u4e94\u5341\u4e03\u4f4d\uff09\u3001\u4eac\u4e1c\uff08\u7b2c\u516d\u5341\u4e94\u4f4d\uff09\u548c\u7f51\u6613\uff08\u7b2c\u4e00\u767e\u4e8c\u5341\u4e00\u4f4d\uff09\u3002<\/p>\n<p>\u53c2\u8003\u6d88\u606f\u7f51-\u51fa\u6d77\u8bb0\u8bb0\u8005\u4ece\u62a5\u544a\u4e0a\u770b\u5230\uff0c\u5de5\u5546\u94f6\u884c\u662f\u6392\u540d\u6700\u9ad8\u7684\u4e2d\u56fd\u56fd\u724c\uff0c\u5176\u54c1\u724c\u4ef7\u503c\u4e3a592\u4ebf\u7f8e\u5143\uff0c\u5c45\u7b2c\u5341\u4f4d\u3002<\/p>\n<p>\u636e\u8be5\u62a5\u544a\u79f0\uff1a\u201c\u968f\u7740\u4e2d\u56fd\u7ee7\u7eed\u4ee5\u60ca\u4eba\u7684\u901f\u5ea6\u7f29\u5c0f\u4e0e\u7f8e\u56fd\u54c1\u724c\u7684\u5dee\u8ddd\uff0c\u4e2d\u56fd\u54c1\u724c\u7684\u6210\u957f\u8d85\u51fa\u4e86\u6280\u672f\u884c\u4e1a\u8303\u56f4\u3002\u81ea2008\u5e74\u4ee5\u6765\uff0c\u4e2d\u56fd\u5728\u5168\u7403\u54c1\u724c\u4ef7\u503c\u4e2d\u6240\u5360\u7684\u4efd\u989d\u589e\u957f\u4e86888%\uff0c\u5373\u4ece3%\u5347\u81f315%\uff0c2018\u5e74\u8fbe\u52309115\u4ebf\u7f8e\u5143\u3002\u201d<\/p>\n<p>Brand Finance\u603b\u88c1\u5927\u536b\u00b7\u9ed1\u683c\uff08David Haigh\uff09\u6307\u51fa\uff1a\u201c\u4e2d\u56fd\u5949\u884c\u53cc\u91cd\u6218\u7565\uff0c\u5728\u6253\u9020\u56fd\u4ea7\u54c1\u724c\u7684\u540c\u65f6\uff0c\u8fd8\u6536\u8d2d\u6c83\u5c14\u6c83\u3001\u500d\u8010\u529b\u7b49\u56fd\u9645\u54c1\u724c\u3002\u73b0\u5728\u5b83\u4e13\u6ce8\u4e8e\u56fd\u5185\u54c1\u724c\u3002\u534e\u4e3a\u3001\u5e73\u5b89\u3001\u56fd\u5bb6\u7535\u7f51\u3001\u6052\u5927\u3001\u5de5\u5546\u94f6\u884c\u3001\u4f0a\u5229\u3001\u54c8\u5f17\u3001\u4e94\u7cae\u6db2\u7b49\u4f17\u591a\u54c1\u724c\u73b0\u5728\u90fd\u88ab\u5168\u4e16\u754c\u8ba4\u5b9a\u4e3a\u4f18\u8d28\u54c1\u724c\u3002\u201d<\/p>\n<p>\u66f4\u591a\u4fe1\u7528\u5361\u77e5\u8bc6\u5185\u5bb9\u8bf7\u5173\u6ce8\uff1a\u4fe1\u7528\u5361\u7f51\uff08http:\/\/www.xyka.net\u3015 \u4fe1\u7528\u5361\u7f51\u540c\u65f6\u4e3a\u60a8\u63d0\u4f9b\u66f4\u591a\u94f6\u884c\u4fe1\u7528\u5361\u4f18\u60e0\u4fe1\u606f\u3001\u4fe1\u7528\u5361\u6307\u5357\u3001\u4fe1\u7528\u5361\u653b\u7565\uff0c\u8ba9\u60a8\u66f4\u597d\u5730\u4f7f\u7528\u4fe1\u7528\u5361\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"\u53c2\u8003\u6d88\u606f\u7f512\u67085\u65e5\u62a5\u9053\u4fc4\u5a92\u79f0\uff0c\u5168\u7403\u9886\u5148\u7684\u54c1\u724c\u4f30\u503c\u548c\u6218\u7565\u54a8\u8be2\u516c\u53f8Brand Finance\u516c\u5e03\u4e86\u201c\u5168\u7403\u54c1\u724c\u4ef7\u503c500\u5f3a\u201d\u5e74\u5ea6\u6392\u540d &hellip;","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"class_list":["post-34238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-know1"],"_links":{"self":[{"href":"https:\/\/www.xyka.net\/know\/wp-json\/wp\/v2\/posts\/34238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xyka.net\/know\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xyka.net\/know\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xyka.net\/know\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xyka.net\/know\/wp-json\/wp\/v2\/comments?post=34238"}],"version-history":[{"count":0,"href":"https:\/\/www.xyka.net\/know\/wp-json\/wp\/v2\/posts\/34238\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.xyka.net\/know\/wp-json\/wp\/v2\/media?parent=34238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xyka.net\/know\/wp-json\/wp\/v2\/categories?post=34238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xyka.net\/know\/wp-json\/wp\/v2\/tags?post=34238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}